Bridge the Gap (BTG) is a conceptual non-profit organization that offers affordable technology to students and families in rural areas, where access to these items is often limited. BTG offers three items: the Monster Sound™ earbuds, the Cobra Cable™ ethernet cable, and the Rocket Drive™ 64GB flash drive. These tech accessories assist students in utilizing technology in their education.

The package design of each item is clean, eye-catching, and playful, which follows the established Bridge the Gap branding. They are inspired by children’s drawings with a classroom look and feel, while also being easy on the eyes. The art is primarily line-based, using dynamic widths, rounded corners and ends, and smooth-flowing curves. The main drawing on each package is overlaid with the signature red and orange BTG pattern, which contrasts the blue and white of the rest of the package. Despite the childlike mood, the ample white space provides a clean and uncluttered look. Bridge the Gap’s mission statement is boldly displayed on the back of each product to inform the customer about the organization and make them feel good about their purchase. The back also features a table of specs and a bulleted list describing the product. Unique die lines were created for each product, complete with a hang hole for in-store display. Each design also contains all legal requirements for packaging sold in stores, including declaration of product, country of origin, declaration of responsibility, and UPC.

A drawing of a rocket ship blasting off frames the Rocket Drive’s™ rectangular shape and has an exciting and futuristic mood. A solid blue exhaust cloud grounds the design and blue cloud-shaped strokes frame the logo, declaration of product, and 64GB size to draw attention to these important elements. The themes of thrill, power, and fun inspire Monster Sound’s™ design. The earbuds’ cord is tucked behind the monster drawing’s face, while the ends come up to resemble antennae. Blue indications of sound and music notes surround the ends of the earbuds to visually represent sound quality. The unique, three-dimensional shape of the package makes product jump out at the customer. The most unique feature of the Cobra Cable™ box is the die-cut window on the right side, showing the coiled-up cable, which, when combined with the drawing coming out from the window, resembles the coiled body of a cobra. The length indication (14’) is placed within a drawing of rocks with grass on the front and back.