HOW TO MAKE THE PERFECT GOURMET MAC & CHEESE

SOCIAL MEDIA INFOGRAPHIC | SPRING 2023

Mac & Cheese Infographic Pinterest Mockup

DESCRIPTION

The infographic "How to make the perfect Gourmet Mac & Cheese" is a Pinterest post that features an in-depth macaroni & cheese recipe complete with helpful and detailed illustrations, cooking tips, and fun facts. It contains an eye-catching header, six informational sections, and a works cited section at the bottom. The copy, including the recipe within, is original and based on the study of various other recipes, along with research into the science of cooking and mac & cheese trivia.

The color scheme is made up of bright, saturated oranges and yellows to evoke friendliness and familiarity with the color of cheese. They are placed against deep purples to create a contrasting and fun color palette. The typefaces are Jumble, for its playfulness, and Neue Kabel, for its readability and clean look.

The infographic opens with a large, eye-catching title on top of a "dripping cheese" background illustration, contrasting the dark purple background behind the rest of the piece. Each section explains a step in the cooking process. Original vector illustrations show the ingredients and tools needed for the recipe with images of what each step should look like while it is being cooked. There is a brief introduction, list of ingredients, brief but detailed directions, a fun fact, and a helpful tip in each section. The closing section suggests ways to enhance the recipe, and the infographic ends with an illustration of the finished dish, a call to action, and a works cited list. Overall, the infographic is an informative, playful, approachable, and comprehensive guide to making the perfect mac & cheese dish.

DEVELOPMENT

SKETCH

Mac & Cheese Infographic Sketch

COLOR & TYPE STUDY

Hot Orange

HOT ORANGE

c: 0 m: 80 y: 100 k: 0

r: 240 g: 87 b: 34

hex: #F05722

Cheddar Cheese

CHEDDAR CHEESE

c: 0 m: 37 y: 99 k: 0

r: 250 g: 127 b: 26

hex: #FAAC1A

Fresh Gouda

FRESH GOUDA

c: 0 m: 19 y: 65 k: 0

r: 254 g: 207 b: 114

hex: #FECF72

Lavender

LAVENDER

c: 21 m: 34 y: 0 k: 0

r: 197 g: 168 b: 208

hex: #C5A8D0

Amythest Purple

AMYTHEST PURPLE

c: 54 m: 75 y: 0 k: 0

r: 134 g: 91 b: 166

hex: #865BA6

Violet Shadow

VIOLET SHADOW

c: 84 m: 100 y: 34 k: 25

r: 69 g: 33 b: 91

hex: #45215B

Jumble
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890~!@#$%^&*()_+-={}[]|\:”;’<>,.?/

Neue Kabel
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890~!@#$%^&*()_+-={}[]|\:”;’<>,.?/

ILLUSTRATION HIGHLIGHTS

Mac & Cheese Infographic Illustration Highlights

FINAL DESIGN

How to Make the Perfect Gourmet Mac & Cheese Infographic