HOW TO MAKE THE PERFECT GOURMET MAC & CHEESE
SOCIAL MEDIA INFOGRAPHIC
SPRING 2023DESCRIPTION
The infographic "How to make the perfect Gourmet Mac & Cheese" is a Pinterest post that features
an in-depth macaroni & cheese recipe complete with helpful and detailed illustrations, cooking
tips, and fun facts. It contains an eye-catching header, six informational sections, and a works
cited section at the bottom. The copy, including the recipe within, is original and based on the
study of various other recipes, along with research into the science of cooking and mac &
cheese trivia.
The color scheme is made up of bright, saturated oranges and yellows to evoke friendliness and
familiarity with the color of cheese. They are placed against deep purples to create a
contrasting and fun color palette. The typefaces are Jumble, for its playfulness, and Neue
Kabel, for its readability and clean look.
The infographic opens with a large,
eye-catching title on top of a "dripping cheese" background
illustration, contrasting the dark purple background behind the rest of the piece. Each section
explains a step in the cooking process. Original vector illustrations show the ingredients and
tools needed for the recipe with images of what each step should look like while it is being
cooked. There is a brief introduction, list of ingredients, brief but detailed directions, a fun
fact, and a helpful tip in each section. The closing section suggests ways to enhance the
recipe, and the infographic ends with an illustration of the finished dish, a call to action,
and a works cited list. Overall, the infographic is an informative, playful, approachable, and
comprehensive guide to making the perfect mac & cheese dish.
DEVELOPMENT
SKETCH
COLOR & TYPE STUDY
HOT ORANGE
c: 0 m: 80 y: 100 k: 0
r: 240 g: 87 b: 34
hex: #F05722
CHEDDAR CHEESE
c: 0 m: 37 y: 99 k: 0
r: 250 g: 127 b: 26
hex: #FAAC1A
FRESH GOUDA
c: 0 m: 19 y: 65 k: 0
r: 254 g: 207 b: 114
hex: #FECF72
LAVENDER
c: 21 m: 34 y: 0 k: 0
r: 197 g: 168 b: 208
hex: #C5A8D0
AMYTHEST PURPLE
c: 54 m: 75 y: 0 k: 0
r: 134 g: 91 b: 166
hex: #865BA6
VIOLET SHADOW
c: 84 m: 100 y: 34 k: 25
r: 69 g: 33 b: 91
hex: #45215B
Jumble
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890~!@#$%^&*()_+-={}[]|\:”;’<>,.?/
Neue Kabel
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890~!@#$%^&*()_+-={}[]|\:”;’<>,.?/